Experimental Evidence of Risk Aversion in Consumer Markets: The Case of Beef Tenderness



Table 1. Descriptive Statistics for the Auction Sample

Variable

Definition

____________Meana

St.dev.

Gender

Gender of participant
Male = 1; Female = 2

1.51

0.50

Age

Age of participant

38.29

8.50

Income

Total income of householdb
(in NOK 100,000)

5.31

1.89

Education

Highest completed education

Elementary school = 1

High school = 2

University/college = 3_____________________

2.43

0.70

a Corresponding figures for the population between 20 and 60 years old in the Oslo area are 1.51,
39.80, 5.89, and 2.41, respectively, based on estimates from Statistics Norway.

b Income was categorized into six classes. The midpoints of each class were used in the estimations.

Table 2. Descriptive Statistics for the Bids________________________________________

Hypothetical Trials                      Real Trials

H1

H2

R1

R2

R3

R4

Quality A

Mean bid A

83.10

84.88

86.84

88.92

89.53

90.88

Standard deviation A

14.37

15.06

13.71

12.10

13.42

12.33

Price premium Aa

39%

38%

34%

33%

33%

28%

Quality B

Mean bid B

69.16

72.53

73.88

76.92

74.08

75.57

Standard deviation B

12.67

14.01

14.24

12.25

15.06

15.03

Price premium B

16%

17%

13%

14%

9%

6%

Quality C

Mean bid C

54.22

56.22

57.41

57.37

60.04

61.14

Standard deviation C

13.38

14.10

14.08

16.21

16.20

12.34

Price premium C

-10%

-10%

-12%

14%

-12%

-14%

Quality V

Mean bid V

61.16

63.49

66.00

68.59

69.47

72.20

Standard deviation C

13.98

12.98

12.81

13.54

14.31

14.47

a Price premium for quality A relative to quality V, measured in percent. Price premium A = 100*(Bid
A - Bid V)∕Bid V.

10



More intriguing information

1. The Impact of Individual Investment Behavior for Retirement Welfare: Evidence from the United States and Germany
2. The name is absent
3. References
4. The name is absent
5. The name is absent
6. Innovation Policy and the Economy, Volume 11
7. Reconsidering the value of pupil attitudes to studying post-16: a caution for Paul Croll
8. Towards Learning Affective Body Gesture
9. The name is absent
10. Behavioural Characteristics and Financial Distress