Demand Potential for Goat Meat in Southern States: Empirical Evidence from a Multi-State Goat Meat Consumer Survey

Q1

Existing Consumer

1 if eat goat meat; 0 if not

80.9% (0)

16.8% (1)

Q2x1

Potential Consumer

1 if intend to buy; 0 if not

57.9% (0)

20.6% (1)

Q8

Seasonal Consumption
1 if yes; 0 if not

67.5% (0)

32.5% (1)

Q9

Occasion consumption
1 if yes; 0 if not

57.9% (0)

62.1% (1)

Q11

Willingness to consume more
1 if yes; 0 if not

48.1%(0)

41.0% (1)

Explanatory Variables

Q14

Beef Consumption

0 (daily); 1 (multiple times a
week); 2 (weekly); 3 (multiple

7.4% (0)

24.7% (2)

5.3%(4)

3.0% (6)

times a month); 4 (monthly); 5
(special occasions); 6 (never)

47.9%(1)

8.8% (3)

2.5% (5)

Q15

Chicken Consumption

0 (daily); 1 (multiple times a

5.9% (0)

16.0% (2)

2.5%(4)

2.1.%(6)

week); 2 (weekly); 3 (multiple
times a month); 4 (monthly); 5
(special occasions) ; 6 (never)

68.1%(1)

4.6% (3)

0.6% (5)

Q16

Turkey Consumption
0 (daily); 1 (multiple times a

1.3% (0)

8.8% (2)

12.5%(4)

6.3% (6)

week); 2 (weekly); 3 (multiple
times a month); 4 (monthly); 5
(special occasions) ; 6 (never)

10.0%(1)

9.3% (3)

51.6% (5)

Q17

Lamb Consumption

0 (daily); 1 (multiple times a

0.1% (0)

0.5% (2)

2.9%(4)

76.2%

week); 2 (weekly); 3 (multiple
times a month); 4 (monthly); 5
(special occasions) ; 6 (never)

0.4%(1)

1.7% (3)

17.7% (5)

(6)