Demand Potential for Goat Meat in Southern States: Empirical Evidence from a Multi-State Goat Meat Consumer Survey



22


Table 1. Variable Definitions and Summary Statistics (continue)

Treatment Average


Variable Definition & code

Q19

Seafood Consumption

0 (daily); 1 (multiple times a

1.0% (0)

26.4% (2)

13.1%(4)

6.2% (6)

week); 2 (weekly); 3 (multiple
times a month); 4 (monthly); 5
(special occasions) ; 6 (never)

28.8%(1)

19.0% (3)

5.3% (5)

Q20

Pork consumption

0 (daily); 1 (multiple times a
week); 2 (weekly); 3 (multiple

3.2% (0)

25.9% (2)

12.1%(4)

8.8% (6)

times a month); 4 (monthly); 5
(special occasions)

23.2%(1)

21.5% (3)

5.1% (5)

Q47

Family Size

Number of person in household

Q48

Number of persons of less than 18
in household

Q49

0 for White; 1 for African
American; 2 for Non-African

77.2% (0)

13.9% (1)

1.4% (2)

0.5% (4)

American; 3 for Hispanic, 4 for

Asian, 5 for multi-racial

2.8%(3)

2.0% (5)

Q54

0 for <20; 1 for 20-24; 3 for 25-
34; 4 for 35-44; 5 for 45-54; 6 for

1.9% (0)

19.4%(3)

7.1% (6)

6.0% (9)

55-59; 7 for 60-64; 8 for 65-74; 9

5.4% (1)

19.3%(4)

13.0%(7)

1.2%

for 75-84, 10 for >85

14.8%(2)

9.7% (5)

6.0% (8)

(10)

Q55

Education level

0 less than High School Diploma;

9.7% (0)

6.7%(2)

22.4%(4)

1 High School Diploma;

2 Associate Degree;

3 Some College;

4 College Graduate;

5 Post Graduate /Professional

24.8%(1)

22.5%(3)

11.6%(5)

Q56

0 if female; 1 if male

68.8% (0)

31.0%(1)

Q57

Household Income
0 for less than 10,000;

4.3% (0)

4.5% (3)

15.3% (6)

1 for 10,000-14,999;

2 for 15,000-19,999;

3.2% (1)

9.2% (4)

8.3% (7)

3 for 20,000-24,999;

4 for 25,000-34,999;

5 for 35,000-49,999;

6 for 50,000-74,999;

7 for 75,000-99,999;

8 for 100,000 or more

3.5% (2)

12.0% (5)

7.8% (8)

Q58

AL, AR, FL, GA, MS, MC, OK,
LA, SC,TN, TX



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