196 H. Mori et al. / International Food and Agribusiness Management Review 3 (2000) 189-205
(A) Age
(B) Cohort
1985-89
(C) Period
E
о
СП
1975-79 -
1965-69 -
1955-59 -
1945-49 -
1935-39 --
1925-29 -
1915-19 -
<1909 -z
-8
0
8
16
-16
Fig. 1. Estimates of age, cohort and period effects for rice.
less beef than older ones (again, at-home only). In sharp contrast with rice described above,
those cohorts born before World War II are found to have inclination to consume less than
those born after the war. Additionally, there is a strong trend of increasing consumption due
to period effects. Thus, as those cohorts that are in the lower consumption stages of their age