Figure 2: Objectives of All Product Innovators: 1993-1999
Northern Ireland
Republic of Ireland
Bavaria
Match
Competitors
Replace products
Extend Product
Range
Increase market
share
New Markets
Reduce
Production Costs
Environmentally
Friendly Products
Improve Quality
50 -
40 -
30 -
20 J----------------------1----------------------1---------------
1993 1996 1999
60 55 50 45 40 35 30 |
»---- ^ ' ---- |
1993 1996 1999 |
27
80
75
70
1996 1999
65--
1993