Figure 2: Objectives of All Product Innovators: 1993-1999
Northern Ireland
Republic of Ireland
Bavaria
Match
Competitors
Replace products
Extend Product
Range
Increase market
share
New Markets
Reduce
Production Costs
Environmentally
Friendly Products
Improve Quality
50 -
40 -
30 -
20 J----------------------1----------------------1---------------
1993 1996 1999
|
60 55 50 45 40 35 30 |
»---- ^ ' ---- |
|
1993 1996 1999 |
27
80
75
70
1996 1999
65--
1993
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