Figure 1: Innovation Objectives of All Manufacturing Plants: 1999
Northern Ireland Republic of Ireland
Improve prod quality
Match
Envir friendly
Increase mkt share
markets
Reduce production costs
range
Envir friendly products
Bavaria
Replace out-dated prods
100
Match competitors
Improve prod quality
20
90
80
70
60
50
4
Extend product range
Increase mkt share
Enter new markets
Reduce production costs
26
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