An Economic Analysis of Fresh Fruit and Vegetable Consumption: Implications for Overweight and Obesity among Higher- and Lower-Income Consumers

dictating these outcomes. To the extent that increased consumption of fresh fruit and vegetables
is critical to a healthy and nutritious diet, it seems reasonable to conclude that lower-income
consumers would have difficulty meeting such objective. Current purchasing patterns suggest
that lower-income consumers are already stretching their limited budgets to purchase produce
from each of the 14 sub-categories. And while efficient shopping is an admirable goal, the fact
that lower-income shoppers realize lower prices for practically every sub-category would suggest
that lower quality commodities are being purchased in at least some of these sub-categories.
Increased consumption of lower-quality commodities would be better than no increase, but
lower-quality commodities make it more difficult to reach a healthy and nutritious diet.

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