Social Irresponsibility in Management

1. Recall Panalba immediately and destroy.

2. Stop production of Panalba immediately but allow what’s been made to be sold.

3. Stop all advertising and promotion of Panalba but provide it for those doctors that request
it.

4. Continue efforts to most effectively market Panalba until sale is actually banned.

5. Continue efforts to most effectively market Panalba and take legal, political, and other
necessary actions to prevent the authorities from banning Panalba.

You, as a member of the Board, must help to reach a decision at today’s meeting. The Chairman of
the Board, Ed Upjohn, has provided this background information to each of the Board members. He is
especially concerned about selecting the most appropriate alternative for the U.S. market. (You must
decide which if the possible alternatives is closest to your preferred solution.)

A similar decision must also be made for the foreign market under the assumption that the sale of
Panalba was banned in the U.S. This decision will be used as a contingency plan.

19

<<   16   17   18   19   20   21   22   >>

More intriguing information