CONSUMER ACCEPTANCE OF GENETICALLY MODIFIED FOODS



Table 5. Estimated WTP Premiums for Non-GM Food Products by Demographic Groups

Product/Item       ________;

Sex_______

Age

Race

Female

Male

<35 years

35-60

>60 years

Non-

White

old

years old

old

White

Vegetable oil (32 Fl oz)_______________________________________________________________________________

WTP Premium    $0.34

-$0.16

-$0.27

$0.39

-$0.31

$0.54

$0.08

Percentage of      15~21%

Premium

^'"(-7) ~ (-1θ)%'"

'^^(-12)~(-16)%^^

^^''17~24%.....

^"(-'14)~('-19)% "

''24~33%.....

"'4'~5%...........

Salmon (per pound)

WTP Premium    $1.13

$0.74

$0.51

$1.05

$0.90

$1.53

$0.86

Percentage of     18~34%

Premium

'^^"12~22%.......

"'8~'15%'........

''^'17~31%^^

"14~'27%.....

224445%"

""14~26%""

Corn Flake Breakfast

Cereal (18 oz)________________________________________________________________________________________

WTP Premium    $0.70

$0.16

$0.66

$0.59

$0.15

$1.28

$0.38

Percentage of     18 ~25 %

Premium

4~6%............

""17~23%0......

"^^15~21%^^

4~5%.........

''32~45%^^

''T0'~T3%^^^^^

26



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