CONSUMER ACCEPTANCE OF GENETICALLY MODIFIED FOODS



Table 4. Estimated WTP Premiums for Non-GM Food Products

Item

Vegetable Oil

($/32Fl oz)

Salmon

($/pound)

Corn Flake
Breakfast Cereal
($/18 oz)

WTP Premium

$0.13

$0.96

$0.49

Percentage of
premiuma

5~8%

15~28%

12~17%

a Percentage of Premium = (WTP Premium/ Price of GM Food Product) X100.

25



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