Table 2. Variable Definition and Sample Means
Variable/ Category |
Definition and Coding |
Sample Mean |
Sample Mean |
Knowledge |
and Awareness______________________________________ | ||
KNOW |
1 if very well/somewhat informed of GMOs or GM foods; 0 |
0.58 |
0.59 |
otherwise | |||
OIL |
1 if aware of GM vegetable oil; 0 otherwise |
0.35 | |
CF |
1 if aware of GM vegetable corn flake cereal; 0 otherwise |
0.36 | |
GMS |
Percentage of GM foods sold in the market place (guessed) |
38% |
38% |
Attitude________________________________________________________________________________________________ | |||
RP1 |
1 if GM foods are extremely/very risky; 0 otherwise |
0.09 |
0.08 |
RP2 |
1 if GM foods are somewhat risky; 0 otherwise |
0.53 |
0.57 |
RP3 |
1 if GM foods are extremely/very safe; 0 otherwise |
0.19 |
0.20 |
(Focus Group: Do Not Know)
O1 |
1 if 1- 20% organic food purchase; 0 otherwise |
0.57 |
0.58 |
O2a |
1 if more than 20% (or 21-40%) organic food purchase; 0 |
0.10 |
0.06 |
O3b |
1 if more than 40% organic food purchase; 0 otherwise |
0.06 | |
(Focus Group: 0% and Do Not Know) | |||
EN1 |
1 if GM technology is extremely/very beneficial to the |
0.21 |
0.22 |
EN2 |
1 if GM technology is extremely/very risky to the |
0.11 |
0.12 |
(Focus Group: Somewhat risky) | |||
REL |
1 if religious concerns are extremely/ very important; 0 |
0.18 |
0.21 |
PESTICID |
1 if large/some pesticide decrease after applying GM |
0.43 |
0.48 |
DIF1 |
1 if GM and non-GM foods are extremely/very different; 0 |
0.39 |
0.39 |
DIF2 |
1 if GM and non-GM foods are not very/not at all different; |
0.26 |
0.28 |
(Focus Group: I have no idea) | |||
CON |
1 if excellent/good government performance in food safety; 0 otherwise________________________________________________ |
0.38 |
0.38 |
(Continued)
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