CONSUMER ACCEPTANCE OF GENETICALLY MODIFIED FOODS

Variable/

Category

Definition and Coding

Sample Mean
(Vegetable oil
& corn flake
cereal)_________

Sample Mean
(Salmon)

Knowledge

and Awareness______________________________________

KNOW

1 if very well/somewhat informed of GMOs or GM foods; 0

0.58

0.59

otherwise

OIL

1 if aware of GM vegetable oil; 0 otherwise

0.35

CF

1 if aware of GM vegetable corn flake cereal; 0 otherwise

0.36

GMS

Percentage of GM foods sold in the market place (guessed)

38%

38%

Attitude________________________________________________________________________________________________

RP1

1 if GM foods are extremely/very risky; 0 otherwise

0.09

0.08

RP2

1 if GM foods are somewhat risky; 0 otherwise

0.53

0.57

RP3

1 if GM foods are extremely/very safe; 0 otherwise

0.19

0.20

O1

1 if 1- 20% organic food purchase; 0 otherwise

0.57

0.58

O2^a

1 if more than 20% (or 21-40%) organic food purchase; 0
otherwise

0.10

0.06

O3^b

1 if more than 40% organic food purchase; 0 otherwise

0.06

(Focus Group: 0% and Do Not Know)

EN1

1 if GM technology is extremely/very beneficial to the
environment; 0 otherwise

0.21

0.22

EN2

1 if GM technology is extremely/very risky to the
environment; 0 otherwise

0.11

0.12

(Focus Group: Somewhat risky)

REL

1 if religious concerns are extremely/ very important; 0
otherwise

0.18

0.21

PESTICID

1 if large/some pesticide decrease after applying GM
technology; 0 otherwise

0.43

0.48

DIF1

1 if GM and non-GM foods are extremely/very different; 0
otherwise

0.39

0.39

DIF2

1 if GM and non-GM foods are not very/not at all different;
0 otherwise

0.26

0.28

(Focus Group: I have no idea)

CON

1 if excellent/good government performance in food safety;

0 otherwise________________________________________________

0.38

0.38