Table 3. Regression Results
|
Variable/ Category_____ |
Vegetable Oil______ |
____Salmon________ |
Corn Flake Cereal | |||
|
Coeff.a |
T-Ratiob |
Coeff. a |
T-Ratiob |
Coeff. a |
T-Ratiob | |
|
Constant______ |
0.2420 |
0.069 |
10.6209 ^ |
1.806 |
8.6643 |
1.744 |
|
Knowledge and Awareness | ||||||
|
KNOW |
-0.8311 |
-0.758 |
1.6416 |
1.008 |
0.9009 |
0.662 |
|
OIL |
-0.3423 |
-0.331 | ||||
|
CF |
-0.0907 |
-0.082 | ||||
|
GMS______ |
0.0322 |
1.059 | ||||
|
Attitude___________________________________________________________________________________________________ | ||||||
|
RP1 |
6.0563 |
2.073*** |
2.7625 |
0.756 |
9.3633 |
1.879** |
|
RP2 |
3.9027 |
1.985** |
-1.3237 |
-0.870 |
1.7853 |
1.173 |
|
RP3 |
-0.6010 |
-0.260 |
-6.0145 |
-1.518* |
-2.4177 |
-0.916 |
|
O1 |
-0.2036 |
-0.172 |
0.4022 |
0.250 |
1.3369 |
1.074 |
|
O2 |
-2.9776 |
-1.370* |
-10.9137 |
-2.631*** |
-1.8885 |
-0.894 |
|
O3 |
0.6134 |
0.205 | ||||
|
EN1 |
-8.5130 |
-2.051*** |
-4.3476 |
-1.512* |
-4.1532 |
-1.697* |
|
EN2 |
3.7732 |
1.444* |
-0.0407 |
-0.014 |
-0.1628 |
-0.079 |
|
REL |
7.5893 |
2.148*** |
5.2668 |
1.972** |
2.6617 |
1.165 |
|
PESTICIDE |
1.2412 |
1.021 |
1.9062 |
1.312* |
-0.2328 |
-0.249 |
|
DIF1 |
-0.3020 |
-0.277 |
-0.5385 |
-0.387 |
-0.5233 |
-0.465 |
|
DIF2 |
-2.4975 |
-2.011** |
-2.7618 |
-1.515* |
-3.8577 |
-1.767** |
|
CON______ |
-0.5099 |
-0.523 |
1.4127 |
1.003 |
-0.1416 |
-0.140 |
|
Perception___________________________________________________________________________________________ | ||||||
|
PRICE |
-5.3223 |
-2.591*** |
-6.2551 |
-2.317*** | ||
|
SAFETY |
2.5639 |
1.525* |
-0.2956 |
-0.208 | ||
|
TASTE |
-0.6826 |
-0.624 |
0.3861 |
0.268 | ||
|
SATFB |
2.8779 |
2.016** | ||||
|
PESTB |
-2.8351 |
-1.551* |
-1.7446 |
-1.487* | ||
|
Labeling | ||||||
|
LABEL |
0.6757 |
0.641 |
3.8607 |
1.871** |
2.6327 |
2.085*** |
|
Demographic | ||||||
|
AGE1 |
-1.3395 |
-0.592 |
-4.4977 |
-1.033 |
-0.2374 |
-0.070 |
|
AGE2 |
0.3099 |
0.173 |
-2.6670 |
-1.509* |
-1.7804 |
-0.955 |
|
GENDER |
-1.3487 |
-1.157 |
0.5547 |
0.313 |
0.3989 |
0.341 |
|
MARITAL |
0.5832 |
0.592 |
1.3714 |
0.816 |
1.2198 |
1.071 |
|
EDU1 |
-0.8810 |
-0.522 |
-1.8517 |
-0.826 |
-0.2328 |
-0.151 |
|
EDU2 |
1.1396 |
0.823 |
-2.2280 |
-1.324* |
1.2022 |
0.866 |
|
IN1 |
-1.7423 |
-1.127 |
-0.2659 |
-0.147 |
-6.8875 |
-2.247*** |
|
IN2 |
-2.8542 |
-1.646* |
0.4146 |
0.166 |
-5.7335 |
-2.021** |
|
IN3 |
-1.1893 |
-0.753 |
-1.8905 |
-0.861 |
-5.6907 |
-1.940** |
|
RACE |
0.7852 |
0.499 |
-0.7364 |
-0.446 |
-1.6685 |
-1.004 |
|
RELIGION |
-1.4551 |
-1.254 |
-5.1121 |
-2.044** |
-1.4260 |
-1.056 |
|
CHD______ |
2.6626 |
1.969** |
3.9305 |
2.491*** | ||
|
Price________________________________________________________________________________________________ | ||||||
|
POIL |
-7.7657 |
-1.775** | ||||
|
PSAL |
-5.8891 |
-2.215*** | ||||
|
PCF |
-5.8173 |
-1.702** | ||||
|
Number of Observation |
105 |
^92 |
105 | |||
|
McFadden R2 |
0.5944 |
0.6537 |
0.6177 | |||
a Coeff. = Coefficient.
b *** 2.5% significance level; ** 5% significance level; * 10% significance level
24