CONSUMER ACCEPTANCE OF GENETICALLY MODIFIED FOODS



Table 3. Regression Results

Variable/

Category_____

Vegetable Oil______

____Salmon________

Corn Flake Cereal

Coeff.a

T-Ratiob

Coeff. a

T-Ratiob

Coeff. a

T-Ratiob

Constant______

0.2420

0.069

10.6209     ^

1.806

8.6643

1.744

Knowledge and Awareness

KNOW

-0.8311

-0.758

1.6416

1.008

0.9009

0.662

OIL

-0.3423

-0.331

CF

-0.0907

-0.082

GMS______

0.0322

1.059

Attitude___________________________________________________________________________________________________

RP1

6.0563

2.073***

2.7625

0.756

9.3633

1.879**

RP2

3.9027

1.985**

-1.3237

-0.870

1.7853

1.173

RP3

-0.6010

-0.260

-6.0145

-1.518*

-2.4177

-0.916

O1

-0.2036

-0.172

0.4022

0.250

1.3369

1.074

O2

-2.9776

-1.370*

-10.9137

-2.631***

-1.8885

-0.894

O3

0.6134

0.205

EN1

-8.5130

-2.051***

-4.3476

-1.512*

-4.1532

-1.697*

EN2

3.7732

1.444*

-0.0407

-0.014

-0.1628

-0.079

REL

7.5893

2.148***

5.2668

1.972**

2.6617

1.165

PESTICIDE

1.2412

1.021

1.9062

1.312*

-0.2328

-0.249

DIF1

-0.3020

-0.277

-0.5385

-0.387

-0.5233

-0.465

DIF2

-2.4975

-2.011**

-2.7618

-1.515*

-3.8577

-1.767**

CON______

-0.5099

-0.523

1.4127

1.003

-0.1416

-0.140

Perception___________________________________________________________________________________________

PRICE

-5.3223

-2.591***

-6.2551

-2.317***

SAFETY

2.5639

1.525*

-0.2956

-0.208

TASTE

-0.6826

-0.624

0.3861

0.268

SATFB

2.8779

2.016**

PESTB

-2.8351

-1.551*

-1.7446

-1.487*

Labeling

LABEL

0.6757

0.641

3.8607

1.871**

2.6327

2.085***

Demographic

AGE1

-1.3395

-0.592

-4.4977

-1.033

-0.2374

-0.070

AGE2

0.3099

0.173

-2.6670

-1.509*

-1.7804

-0.955

GENDER

-1.3487

-1.157

0.5547

0.313

0.3989

0.341

MARITAL

0.5832

0.592

1.3714

0.816

1.2198

1.071

EDU1

-0.8810

-0.522

-1.8517

-0.826

-0.2328

-0.151

EDU2

1.1396

0.823

-2.2280

-1.324*

1.2022

0.866

IN1

-1.7423

-1.127

-0.2659

-0.147

-6.8875

-2.247***

IN2

-2.8542

-1.646*

0.4146

0.166

-5.7335

-2.021**

IN3

-1.1893

-0.753

-1.8905

-0.861

-5.6907

-1.940**

RACE

0.7852

0.499

-0.7364

-0.446

-1.6685

-1.004

RELIGION

-1.4551

-1.254

-5.1121

-2.044**

-1.4260

-1.056

CHD______

2.6626

1.969**

3.9305

2.491***

Price________________________________________________________________________________________________

POIL

-7.7657

-1.775**

PSAL

-5.8891

-2.215***

PCF

-5.8173

-1.702**

Number of Observation

105

^92

105

McFadden R2

0.5944

0.6537

0.6177

a Coeff. = Coefficient.

b *** 2.5% significance level; ** 5% significance level; * 10% significance level

24



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