CONSUMER ACCEPTANCE OF GENETICALLY MODIFIED FOODS

Perception

SATFB

1 if the respondent believes the potential to reduce saturated
fats in foods is the most important benefit of GM foods; 0
otherwise

0.17

PESTB

1 if the respondent believes the potential to reduce
pesticides on foods is the most important benefit of GM
foods; 0 otherwise

0.67

0.74

PRICE

1 if the respondent ranks “price” as the first and second
important food attribute; 0 otherwise

0.25

SAFETY

1 if the respondent ranks “safety” as the first and second
important food attribute; 0 otherwise

0.45

TASTE

1 if the respondent ranks “taste” as the first and second
important food attribute; 0 otherwise___________________________

0.56

Labeling

LABEL

1 if labeling of GM foods is extremely/very important; 0
otherwise__________________________________________________

0.67

0.65

Demographic

AGE1

If < 34 years old; 0 otherwise

0.11

0.11

AGE2

If 35-60 years old; 0 otherwise

0.57

0.65

(Focus Group

: > 60 years old)

GENDER

1 if males; 0 otherwise

0.44

0.44

MARITAL

1 if married; 0 otherwise

0.53

0.56

EDU1

1 if some college and associate degree; 0 otherwise

0.27

0.25

EDU2

1 if bachelor degree, some graduate school and graduate
degree; 0 otherwise

0.44

0.46

(Focus Group: No high school, some high school and high school diploma)

IN1

1 if income $30,001-$50,000; 0 otherwise

0.27

0.27

IN2

1 if income $50,001-$70,000; 0 otherwise

0.24

0.25

IN3

1 if income more than $70,001; 0 otherwise

0.21

0.23

(Focus Group: Less than $30,000)

RACE

1 if Caucasian; 0 otherwise

0.86

0.86

RELIGION

1 if Protestant; 0 otherwise

0.45

0.42

CHD

1 if there is one or more children under 18 years old in the
household; 0 otherwise______________________________________

0.31

0.33

Price___________________________________________________________________________________________________

POIL

Price difference between non-GM and GM oil

0.42

PSAL

Price difference between non-GM and GM salmon

1.62

PCF______

Price difference between non-GM and GM corn flake cereal

0.72

Sample

Size_________

105^c

92c

^aO2 = 1 if 21-40% organic food purchase in the salmon model.

^bO3 = 1 if more than 40% organic food purchase in the salmon model.