CONSUMER ACCEPTANCE OF GENETICALLY MODIFIED FOODS

Table 2. (Continued)

Perception
SATFB	1 if the respondent believes the potential to reduce saturated fats in foods is the most important benefit of GM foods; 0 otherwise	0.17
PESTB	1 if the respondent believes the potential to reduce pesticides on foods is the most important benefit of GM foods; 0 otherwise	0.67	0.74
PRICE	1 if the respondent ranks “price” as the first and second important food attribute; 0 otherwise	0.25
SAFETY	1 if the respondent ranks “safety” as the first and second important food attribute; 0 otherwise	0.45
TASTE	1 if the respondent ranks “taste” as the first and second important food attribute; 0 otherwise___________________________	0.56
Labeling
LABEL	1 if labeling of GM foods is extremely/very important; 0 otherwise__________________________________________________	0.67	0.65
Demographic
AGE1	If < 34 years old; 0 otherwise	0.11	0.11
AGE2	If 35-60 years old; 0 otherwise	0.57	0.65
(Focus Group	: > 60 years old)
GENDER	1 if males; 0 otherwise	0.44	0.44
MARITAL	1 if married; 0 otherwise	0.53	0.56
EDU1	1 if some college and associate degree; 0 otherwise	0.27	0.25
EDU2	1 if bachelor degree, some graduate school and graduate degree; 0 otherwise	0.44	0.46
(Focus Group: No high school, some high school and high school diploma)
IN1	1 if income $30,001-$50,000; 0 otherwise	0.27	0.27
IN2	1 if income $50,001-$70,000; 0 otherwise	0.24	0.25
IN3	1 if income more than $70,001; 0 otherwise	0.21	0.23
(Focus Group: Less than $30,000)
RACE	1 if Caucasian; 0 otherwise	0.86	0.86
RELIGION	1 if Protestant; 0 otherwise	0.45	0.42
CHD	1 if there is one or more children under 18 years old in the household; 0 otherwise______________________________________	0.31	0.33
Price___________________________________________________________________________________________________
POIL	Price difference between non-GM and GM oil	0.42
PSAL	Price difference between non-GM and GM salmon		1.62
PCF______	Price difference between non-GM and GM corn flake cereal	0.72
Sample Size_________		105^c	92c
^aO2 = 1 if 21-40% organic food purchase in the salmon model. ^bO3 = 1 if more than 40% organic food purchase in the salmon model.

^c The usable sample sizes are smaller than 141 because of missing data in the CV section of the survey.

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