CONSUMER ACCEPTANCE OF GENETICALLY MODIFIED FOODS



Table 1. Price Matrix for CV Design

Version

Vegetable Oil Price
($/32 Fl oz)

Salmon Price
($/lb)

Corn Flake Cereal
Price

($/18 oz)

Non-
GM

GM

Non-
GM

GM-fed

GM

Non-GM

GM

Л

(10% difference)

$2.49*

$2.24

$6.99*

$6.29

$5.66

$4.39*

$3.95

Л

(20% difference)

2.49*

1.99

6.99*

5.59

4.47

4.39*

3.51

Л

(15% difference)

219

186

5.99

5.09

4.33

3.79

3.22

Л

(25% difference)

219

1.64

5.99

4.49

3.37

379

2.84

*These are the observed reference market prices of the products during the survey period.

21



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