Table 1. Price Matrix for CV Design
|
Version |
Vegetable Oil Price |
Salmon Price |
Corn Flake Cereal ($/18 oz) | ||||
|
Non- |
GM |
Non- |
GM-fed |
GM |
Non-GM |
GM | |
|
Л (10% difference) |
$2.49* |
$2.24 |
$6.99* |
$6.29 |
$5.66 |
$4.39* |
$3.95 |
|
Л (20% difference) |
2.49* |
1.99 |
6.99* |
5.59 |
4.47 |
4.39* |
3.51 |
|
Л (15% difference) |
219 |
186 |
5.99 |
5.09 |
4.33 |
3.79 |
3.22 |
|
Л (25% difference) |
219 |
1.64 |
5.99 |
4.49 |
3.37 |
379 |
2.84 |
*These are the observed reference market prices of the products during the survey period.
21
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