Segmentación en la era de la globalización: ¿Cómo encontrar un segmento nuevo de mercado?



provided by Research Papers in Economics

Ideas innovadoras para una mejor practica de Iiegocios


Volumen VII, julio de 2010

Apuntes del editor

Pag. 4

Segmentacion en la era de la globalizacion: ^ Como encontrar un segmente nuevo
de mercado?

Gabriela Sirkis                                                                        Pag. 6

Frenos al aprendizaje y a la innovacion en la Argentina actual

Marcos Gallacher                                                             Pag. 13

Oportunidades en gestion de proyectos

Gabriel Romano                                                           Pag. 16

Marketing: ^inversion o gasto?

Domingo Sanna                                                            Pag. 18




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