Bibliografia
1. Thomas L. Friedman, 2005, The world is flat, Editorial Farrar, Straus and
Giroux.
2. Mark J. Penn, E. Kinney Zalesne, 2009, Microtrends, Editorial Twelve
Hachette Book Group.
3. John Quelch, Katherine E. Jocz, 2009, How to Market in a Downturn,
Harvard Business Review.
4. Daniel Yankelevich and David Meer, 2004, Rediscovering Marketing
Segmentation, Harvard Business Review.
5. Warren J. Keegan and Mark C. Green, 2009, Marketing Internacional, 5°
ediciôn, Editorial Prentice Hall.
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